The case requests students to select one after they assessed the business s strategy and provides four options to address these risks. For my capstone marketing class at western washington we were given a case on eharmony from harvard business school and had to decide which strategy they sho slideshare. Harvard business school case study solutions eharmony. Hbrs fictionalized case studies present dilemmas faced by leaders in real companies and offer solutions from experts. The case provides four options to these threats and asks students to. Harvard business school case study solutions eharmony keywords. The economic, strategic and business logic of the industry. Since eharmony is a very expensive online dating service, the. For my capstone marketing class at western washington we were given a case on eharmony from harvard business school and had to decide which strategy they sho slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Theyre pioneers in the online dating business, with 60 to 70 million registrants globally. Read case studies on eharmony and other exceptional papers on. Eharmony ceo must decide how to respond to imitations of its business model, the invasion of competing models and ascension free substitutes. Analyzing eharmonys competitive advantage roger teran.
For my capstone marketing class at western washington we were given a case on eharmony from harvard business school and had to. During this weeks class, we analyzed eharmony, the leading online dating site to find mr. Since launching in 2000, eharmony uses patented algorithms and mathematical models to find that perfect. Harvard business school publishes case studies to teach its students, and sells the case studies to people who are willing to pay big bucks for it. A glimpse into a harvard business school case study class duration. The thesis then progresses into an analysis of the company and the industry within which it lies.
An analysis of eharmony, including the five forces according to porter 1. Pick two and argue what eharmony should do and why. The case provides four options to address these threats and asks students to choose one after they analyzed the companys strategy. Conclusion choosing to pursue option 1 of defending segment leadership and option 2 of expanding customer base is the best course of action for eharmony option 2 broaden the customer base option 1 maintain segment leadership defend segment broadening customer base eharmony can. In case you are obtaining ten or maybe more copies, and would favor to possess the recipients log into to accessibility their duplicate as opposed to sending it through email, speak to email. As with any platform business, eharmony relies on having lots of people in its database. Eharmony strategic analysis essay 3829 words bartleby. Participants are rewarded monthly for maintaining a savings account above 5000 liberty. The analysis begins with the understanding of value proposition, as derived from failures of substitutes. Case solution for eharmony case studies solutions and. Jerry kilcrease, jessica kirkpatrick, lauren mitchel, patrick murray, travis lewis june 27, 20 1 identification of problems central to eharmony problems that are plaguing eharmony can be. Eharmony s ceo must determine ascendance of free substitutes, encroachment by competing models and just how to respond to imitations of its business model. Pushlaka raman february 16, 2012 swot analysiscompetitive advantage in 2007 eharmony was faced with four options concerning the future of the company.
I was interviewed extensively for last summers hbs case study of eharmony. There are a gazillion dating apps in the world, but theres only one thats. Harvard business school teaching note 709446, july 2008. This segment focuses on population size, age structure, geographic distribution, ethnic mix. Tiffany davis mktg 4683001 eharmony case analysis the primary decision is how eharmony should address recent competitor actions from match, chemistry and yahoo personals. While a recent article published in the journal was about networking for business, not dating, it offers insights that can help anyone attempting to. Conclusion choosing to pursue option 1 of defending segment leadership and option 2 of expanding customer base is the best course of action for eharmony option 2 broaden the customer base. An analysis of eharmony, including the five forces. Passion and a productcustomer focus has helped facilitate over.
Product analysis eharmony, the internets number one trusted relationship services provider, strives to empower people with the knowledge and. Harvard business school eharmony case study online. A third competitive advantage lies in eharmony s marketing. Eharmony product analysis case study solution case. Apple briefly flirted with the threesided model in the. This one is based on the hbs case study compensation and performance. Galen buckwalter launched august 2000, california usa mission statement. Honestly, theyre not worth purchasing unless you need one for a specific purpose i. Its service presents users with compatible matches based on key dimensions of personality that are. Business to consumer competitive advantage growth strategy industry structure network effects portfolio management. Team f eharmony case analysis jerry kilcrease jessica.
Kind, linkedin corporation, 2012, harvard business school case no. To empower people with the knowledge and inspiration needed to grow and. Where can i get access to harvard business school case. Director general eharmony needs to decide how to respond to an imitation of its business model, encroachment by competing models and the dominance of the free alternatives. Eharmonys ceo must determine ascendance of free substitutes, encroachment by competing models and just how to respond to imitations of its business model. Eharmony case study the first general environment that is most relevant to this case is the demographic segment. Although the eharmony case was written in 2008, the company still maintains a leadership. About eharmony eharmony retrieved from 2015 29 course hero. To empower people with the knowledge and inspiration needed to grow and strengthen their most important relationships for a lifetime of happiness.
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